About Atomic Fashion Marketing
Atomic FM (operating as Atomic Fashion Marketing) is a boutique fashion and lifestyle business with over 30 years of industry experience. They help global fashion and apparel brands enter, grow, and scale across Australia and New Zealand - with full capabilities from design and production through distribution and logistics.
The Challenge
As Atomic FM expanded its operations their existing systems couldn’t keep up. Expanding from wholesale into retail and e- commerce, the business faced fragmented technology, disconnected data, and complex logistics across multiple 3PLs. Inventory, sales, fulfilment, and finance weren’t aligned, and inconsistent product information slowed operations just as demand surged. Atomic FM needed a scalable platform to support brand execution and operational excellence.
The Solution
Atomic FM has undertaken a multi-phase transformation to modernise its operations and support scalable growth:
- Establishing a unified ERP foundation - with Microsoft Dynamics 365 Business Central and fashion add-on Trimit - across core finance, inventory, and purchasing
- Enabling retail and e-commerce channels alongside wholesale operations
- Implementing integration layers with 3PL and warehouse partners
- Centralising data to support real-time decision-making
- Laying the groundwork for future automation and analytics
This transformation enables Atomic Fashion Marketing to scale efficiently while maintaining control, consistency, and real-time visibility across the business.
Benefits & Outcomes
Through the continued evolution of the platform and ongoing operational improvements, Atomic FM has achieved:
✓ 70% reduction in SKU & variant maintenance time
✓ Unified operational insights across wholesale, retail, and e-commerce
✓ Real-time data support for faster decision-making
✓ Stronger cross-team collaboration
✓ A Scalable platform to support new brands
Ongoing Partnership
Styllar works closely with Atomic FM as an extension of their operations and technology team, supporting continuous improvement, optimisation, and future growth initiatives across the Microsoft ecosystem.
“Working with Styllar has felt like adding an extension to our own team. Their expertise in fashion
operations, combined with the Business Central and TRIMIT platform, has enabled us to modernise
our processes and scale with confidence.” Theresa Gorey, GM Operations, Atomic FM
